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| Showtime
at The Stadium - Cardiff, Wales 20 October 2001 |
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| Millennium
Stadium |
The Red Hot Organization is the leading international organization dedicated to fighting AIDS through popular culture. Over the past ten years, Red Hot has produced twelve groundbreaking albums and related television programs, incorporating the talents of leading performers, producers, directors and visual artists to raise funds and awareness for HIV and AIDS. To date, these efforts have donated millions for AIDS relief, making the company the largest and most successful AIDS organization in the entertainment industry.
Recognizing that traditional methods of health education were misdirected and largely ineffective, The Red Hot Organization began an innovative effort that strategically uses mass media to raise AIDS awareness, and insert discussion about the issues which surround it into the popular lexicon.
Red Hot's ongoing work as a pro-social production company that artists trust with their creative work sets it apart from most charitable groups. By producing artist-driven projects that integrate elements from music, film and other arts to both entertain and educate, Red Hot has broken down the traditional barriers between education, fundraising and entertainment. With their critical success, Red Hot's innovative projects have set the standard of artistic excellence for philanthropic efforts within the music and television industry.
While marketing these AIDS-awareness related products in music and the arts, Red Hot has also raised urgently-needed funds for critical areas of AIDS research and education. Grants are awarded in keeping with the priorities of the epidemic in cooperation with existing AIDS organizations, such as the National Minority AIDS Council, ensuring that scarce moneys will be used to their best effect. Revenues from the sale of our albums and videos in foreign countries remain within each country to help support local AIDS prevention and relief.
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| Product/Article
Index |
Introduction
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Concert/Ticket
Info
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Press
Releases
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Pre-Concert
Press
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About
Red Hot
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2001
Scheduled Events
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2001
Concert Pre/Reviews
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Charlotte's
Enchanting Releases
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Discuss
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Chat
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